Excerpt: One word for public relations? Impact.

AN excerpt from the book, When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional, by Marc C Whitt (Cherrymoon Media, Lexington, Kentucky USA, Nov. 2022)

One word for public relations? Impact.

Orla Clancy, founder and editor-in-chief, Strategic

Public relations professionals focus not...

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