Friday, February 07, 2025
by Clarissa van Emmenes: For years, corporate communications has been treated as a nice-to-have, an essential but non-revenue-generating function that gets praise in good times and budget cuts in bad ones. In many organizations, comms is still viewed as an…
Reading Time: 4 minutes
by Silvia Cambie: The first thing I noticed was an eerie darkness. Not just the absence of light in the streets but the presence of a barrier of coal dust, decay and viscous history between the windshield of my car…
Reading Time: 5 minutes
by Katharina Auer: Artificial intelligence (AI) has the potential to transform the landscape of corporate communications, offering both exciting opportunities and potential pitfalls, particularly with GenAI. What is AI? Artificial Intelligence (AI) is the simulation of human intelligence processes by…
Reading Time: 4 minutes
by Andras Vicsek: The Challenge: With advancements in AI and robotics, organizations face both unprecedented opportunities and challenges. Automation often brings efficiency, but it can also create fear and uncertainty among employees about job security, roles, and the future of…
Reading Time: 3 minutes
by Jonas Bladt Hansen: We’re in the midst of a massive transformation—both technological and cultural. Highly trusted social media “news influencers” can sway public opinion overnight, misinformation travels faster than ever, and artificial intelligence is taking over tasks that once…
Reading Time: 5 minutes
A message from our partners at the Centre for Strategic Communication Excellence: The future of communication depends on one thing – your development If you want to thrive in 2025 and beyond, here’s the harsh truth: standing still is not an…
Reading Time: 2 minutes
by Thomas Lahnthaler: Crises require new ways of thinking as well as difficult and sometimes unpopular choices to be made by the leadership and stakeholders to the crises. While it is hard to determine when a crisis actually starts —…
Reading Time: 6 minutes
The Public Relations and Communications Association (PRCA) has proposed new industry guidelines aimed at improving the new business pitch process in public relations. “The new business pitch process is the lifeblood of the public relations industry, but agencies and…
Reading Time: 2 minutes
by Mike Klein: In hosting this week’s #WeLeadComms debate on the question of “Do #Comms Pros need to change?”, something struck me hard. While everyone's talking about AI - and yes, it topped our quick poll of 2025 trends -…
Reading Time: 4 minutes
Sponsored Content: Are you looking for an amazing - and accessible - location for an off-site or a business conference? Then Iceland should definitely be on your radar screen. Iceland is known for its other-worldly scenery, but its mid-Atlantic location,…
Reading Time: 2 minutes
by Nakul Ghai: Remember when we communications professionals were the gatekeepers of corporate messaging? Those days feel like ancient history now. Just last week, I watched a 22-year-old creator's Linkedin post about a brand crisis go viral, reaching millions before…
Reading Time: 3 minutes
Free book offer from Dan Sodergren: After spending years doing talks about digital transformation, the future of work, technology, marketing and now AI, I am finally working with organizations transitioning into AI-enhanced workplaces. And one thing became clear, especially in…
Reading Time: 3 minutes
© 2025 Stratpair Ltd., trading as Strategic. Registered in Ireland: 747736