Magazine

Wind barrier in the Netherlands

Internal communication priorities and barriers… and how AI will change the game

by Wayne Aspland: Recent Gallagher Employee Communications Reports suggest our profession has been in Groundhog Day for years. Thanks to AI and accelerating change, that’s all about to change according to a new paper being published next week. Recently, I…

Reading Time: 3 minutes

NewBizFest 2025: PRCA Matchmaker’s Commitment to New Business Success

By Debbie Little, Head of Matchmaker & Sponsorship, PRCA For PR agency leaders, one of the biggest challenges is driving business growth in an increasingly competitive industry. This challenge is compounded by ongoing debates about the effectiveness of the pitch…

Reading Time: 3 minutes

Overwhelmed worker at desk

How much ‘Employee Engagement’ is too much?

by Shaun Randol: At my previous job I could choose from at least 52 applications (apps) and programs to do my work. On any given week I logged in to 17 of those apps. Every month I used nine more…

Reading Time: 4 minutes

Stop light on a hazy night

It’s time to stop: some guidance for #CommsPros in the current chaos

by Mike Klein, Editor-in-Chief, Strategic: As the world moves from crisis to chaos, what can communication leaders and professionals do?   How do we make ourselves relevant, central, and critical - even as our organizations and communities attempt to navigate a…

Reading Time: 2 minutes

Author Jen Armel with tree in forest

Prioritizing Health & Wellness as a Corporate Communications Professional

by Jen Armel: Working in corporate communications can feel like a never-ending cycle of deadlines, content creation, leadership updates, and events. It’s a fast-paced, high-expectation role that demands agility and creativity—often at the expense of our well-being. I’ve learned firsthand…

Reading Time: 2 minutes

Woman communication leader brainstorming with colleagues

#InternalComms: Why we need experts, not hobbyists

by Aniisu K. Verghese, PhD: Internal communication (IC) is often underestimated, dismissed as a simple task anyone can handle. Leaders assume that drafting an email or creating a PowerPoint slide for employees is no different from managing external communication campaigns…

Reading Time: 3 minutes

Chess board with fingers on one piece

Are you (really) the strategic partner you think you are?

by Louise Thompson: Many senior communications leaders still find themselves marginalised in strategic discussions and decision making. And this comes at a time when you would think our skills, insight and expertise would be more in demand than ever, as…

Reading Time: 4 minutes

woman with fingers on laptop keyboard

From Hybrid to Hope: the #NowOfWork

by Mark Hannant: All knowledge work is hybrid now and not just because we spend less time in the office. In the past couple of years, a narrow definition of ‘hybrid’ has become shorthand for a mix of office time…

Reading Time: 3 minutes

Three women colleagues of different ages and backgrounds

Generational Differences: why we need to stop using them as an excuse

by Sean Trainor: “People try to put us d-down (Talkin’ ‘bout my generation)” – The Who HR professionals love to talk about the challenges of engaging a multi-generational workforce as if it’s a new phenomenon. Every conference, white paper, and…

Reading Time: 3 minutes

Mike Klein and Janet Hitchen host the Navigating Disruption Podcast

Navigating Disruption: Four Key Themes for Communication Leaders

By Janet Hitchen and Mike Klein:  Over the past months, our Navigating Disruption podcast has brought us into fascinating conversations with some of the brightest minds in organizational communication. Reflecting on our discussions with Jason Anthoine, Christopher Wade, Natasha Plowman,…

Reading Time: 5 minutes

Elon Musk at a laptop

The Elon Musk Email Debacle: How would his own Grok AI have handled it?

by Mike Holden: On Saturday, February 22, federal employees across multiple United States government agencies received an unexpected email from the Office of Personnel Management (OPM) titled: “What did you do last week?” The email requested that employees summarize their…

Reading Time: 4 minutes

Breakdown of EU 2024 election results

The New Rules of Political Communication – a European perspective

by Iiris Andre: Political communication has always been about finding balance between sharing facts and evoking feelings. But, if past decades were a time of uncertainty for European political communications, today’s environment is a whirlwind of unpredictability. What worked yesterday…

Reading Time: 3 minutes

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