Magazine

Woman executive shaking hands

How to Succeed as a New Director of Communication

By Louise Thompson: We've all been the new kid at some point in our lives, haven't we? (I still remember that feeling of having to be peeled away from my mom when I started nursery!) But when you start a…

Reading Time: 5 minutes

Helio Fred Garcia headshot

PR: Redefining our Value Proposition (or: Why We Need to See Ourselves as Applied Anthropologists)

by Helio Fred Garcia: For most of my 44-year career I have believed that PR people – even at the senior-most levels – fundamentally mis-define, and therefore marginalize, our role. We see ourselves, and are often seen by leaders, as…

Reading Time: 4 minutes

Strategoc and #WeLeadComms to join forces

NEWS: Strategic, #WeLeadComms to join forces

Today, Strategic and #WeLeadComms have announced they are joining forces, with Strategic founder and publisher Orla Clancy and #WeLeadComms founder Mike Klein moving forward with an integration of their platforms. This integration will connect #WeLeadComms’ more than 20,000 followers on…

Reading Time: 2 minutes

FROM THE EDITOR: Leading Comms Together

I am thrilled to be kicking off 2025 as the new editor-in-chief of Strategic, and to be leading the integration of Strategic with #WeLeadComms.   Together we are creating a formidable voice, place, and home for communication leadership. In amassing 20,000…

Reading Time: 2 minutes

Executives in conversation

Advising the CEO: some guidance for communication directors

by Anders Monrad Rendtorff: Communication is still important, but... The communication task for companies and organizations has become increasingly important. There are greatly increased demands for organizations in terms of transparency, transparency, compliance and reporting. Reputation is key and the…

Reading Time: 2 minutes

Image of 18th century maid cleaning chandelier in mansion

Why perfection no longer matters

by Charlotte Otter: Of the many lessons from last year's elections around the world, the most notable was the very public failure of perfect, scripted, ideal messaging. If anything, messiness, personality and something that can be read as authentic –…

Reading Time: 4 minutes

CA governor Gavin Newsom speaking to CNN amid smoke from wildfires

Tone-deaf Gavin Newsom adds fuel to LA wildfire crisis

by JX Tan: As California Governor Gavin Newsom recently made a controversial comment to “reimagine LA 2.0” amidst smoldering neighborhoods, it’s hard not to feel a sense of déjà vu—and recall the Deepwater Horizon oil spill from 2014 when Tony…

Reading Time: 5 minutes

Communication Leadership: it’s time

by Mike Klein and Orla Clancy: A new conversation is beginning to develop among communication professionals about “Communication Leadership.” At its essence, it's about the role of communication professionals as conscious and intentional participants in the events they communicate. In…

Reading Time: 2 minutes

The truth about management of change. The good, the less good and the old assumptions about communications.

by Dr. Leandro Herrero, The Chalfont Project: Communications, and internal communications in particular, are a crucial piece in organizational life. Its power resides in its obvious role. So obvious that it usually goes without explanation. Then, after the no-explanation, we…

Reading Time: 4 minutes

Image of circuitry and human brain outline symbolizing "artificial intelligence"

AI + Change Management = two unprecedented opportunities

by Mark Dollins: If employee communicators viewed 2023 as the year that Generative AI knocked at the door, we can easily look at 2024 as the year our global community invited AI into our workspaces to get to know it…

Reading Time: 6 minutes

We all want to be disruptive…but no one wants to be disrupted

by Martin Pettinati: We All Want to Be Disruptive…but no one wants to be disrupted. This idea is at the core of how businesses operate: those that succeed and those that don’t. We live in an era in which innovation,…

Reading Time: 10 minutes

News: The Independent Impact 50 Awards (UK): Stand up and be counted!

In early December, independent issues, crisis and reputation specialist, Rod Cartwright of Rod Cartwright Consulting and Nigel Sarbutts, founder of the The PR Cavalry, announced the launch  of the new Independent Impact 50 Awards. The Independent Impact 50 will provide…

Reading Time: 2 minutes

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