Magazine

Interview | PRCA CEO looks ahead to period of growth and innovation 

Almost four months into his new role as CEO at the PRCA, James Hewes spoke with Laura Oliver for Strategic a week before he flew to Dubai to meet international members of the industry’s trade association. He’s focused on developing…

Reading Time: 5 minutes

Opinion | Why human-driven analysis can enable data-driven communication

Public relations and corporate communications are moving towards becoming data-driven business disciplines, writes Tan Sukhera. But in the drive towards making data-based decisions, many organizations are missing a crucial piece – the ability and willingness to identify and analyze the…

Reading Time: 3 minutes

Extract | Innovative Internal Communication | Joanna Parsons

This extract from Innovative Internal Communication by Joanna Parsons is © 2024 and reproduced with permission from Kogan Page Ltd. All rights reserved. Innovation in internal communication I like trying new things, asking questions and challenging norms. Probably no surprise…

Reading Time: 27 minutes

Beyond the brand | Trudy Lewis | I’m convinced that most organisational challenges can be addressed by improved communications

Trudy Lewis is a communication consultant, executive coach, and founder and director at Colinear Ltd. She has a passion to help leaders, professionals, and their teams to develop influence and create impact as they master effective communication. In ‘beyond the…

Reading Time: 6 minutes

Opinion | Using internal communication tools to support your sustainability ambitions

Dive into the strategic priorities of most large organisations, and you'll find environmental sustainability and climate action commitments front and centre, write Larraine Solomon, Dave Fletcher and Janet Hitchen. This rise in prominence is especially evident as we inch closer…

Reading Time: 3 minutes

News | New PRII strategy highlights the role of communications in addressing challenges facing society

A new five-year strategy, designed to support the growth and deepening recognition of the value and contribution of the communications sector, has been launched by the Public Relations Institute of Ireland (PRII).  Continue reading or listen here: [audio m4a="https://strategic-hq.com/wp-content/uploads/2024/04/New-PRII-strategy-hi.m4a"][/audio] The…

Reading Time: 2 minutes

News | AMEC announces unprecedented education sponsorship

Public relations students worldwide will gain an unprecedented opportunity this year to access the world’s leading conference focused on the critical PR topic of strategic communication measurement and evaluation. The International Association for Measurement and Evaluation of Communication (AMEC) has…

Reading Time: 2 minutes

News | Fox&Cat relaunches with an industry-first efficiency and effectiveness planning framework, ADAPT™

Fox&Cat has relaunched with its new people-first, senior consultant operating model and bespoke planning framework, ADAPT™. The agency’s lean model means it can deliver award-winning programmes and campaigns at market-leading value, resource itself at speed with the right team, all…

Reading Time: 2 minutes

Interview | Feminist solutions to PR’s gender inequality | Dr Keren Darmon

Dr Keren Darmon joined me on Zoom for a virtual interview where we spoke about her research into the gender inequalities women face in the PR industry and the impact of women's networks. An accomplished scholar and lecturer in the…

Reading Time: 4 minutes

Beyond the brand | Dr Stuart Thomson

Dr Stuart Thomson is a public affairs and communications specialist with over 25 years’ experience. In ‘beyond the brand’, he shares his career, business and personal interests. The industry Why did you pursue a career in public relations and communications?…

Reading Time: 4 minutes

News | The PRCA U.S. Census reveals concern on over-reliance on AI in the PR industry

The Public Relations and Communications Association (PRCA) has published the results of its U.S. PR and Communications Census, revealing pertinent issues such as industry perception, evolution, and key challenges, particularly in the aftermath of the pandemic. Continue reading or listen…

Reading Time: 2 minutes

Beyond the brand | Jon Gerlis

Jon Gerlis is head of PR and policy at the Chartered Institute of Public Relations. In ‘beyond the brand’, Jon shares his career, business and personal interests. The industry Why did you pursue a career in public relations and communications? …

Reading Time: 3 minutes

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