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Sacks of food aid with USAID logo being distributed in Ethiopia

Controlling the Narrative – USAID and development communication in need of open debate

by Pascal Corbé In the world of strategic communications, particularly within development cooperation, there’s an increasing emphasis on "controlling the narrative." This is not an abstract concern—it is playing out in real-time, most notably in the standoff surrounding USAID, fueled…

Reading Time: 3 minutes

US $20 notes spread on a table

Money on the table: seeing comms as a revenue driver

by Clarissa van Emmenes: For years, corporate communications has been treated as a nice-to-have, an essential but non-revenue-generating function that gets praise in good times and budget cuts in bad ones. In many organizations, comms is still viewed as an…

Reading Time: 4 minutes

Trust Trumps Truth – and how internal communication must evolve and adapt

by Jonas Bladt Hansen: We’re in the midst of a massive transformation—both technological and cultural. Highly trusted social media “news influencers” can sway public opinion overnight, misinformation travels faster than ever, and artificial intelligence is taking over tasks that once…

Reading Time: 5 minutes

Yellow box among blue boxes

Six Reasons Why Leaders Should Avoid Recommendations in Crises

by Thomas Lahnthaler: Crises require new ways of thinking as well as difficult and sometimes unpopular choices to be made by the leadership and stakeholders to the crises. While it is hard to determine when a crisis actually starts —…

Reading Time: 6 minutes

Indian creatives in conversation

Why Communications Professionals Must Embrace the Creator Economy

by Nakul Ghai: Remember when we communications professionals were the gatekeepers of corporate messaging? Those days feel like ancient history now. Just last week, I watched a 22-year-old creator's Linkedin post about a brand crisis go viral, reaching millions before…

Reading Time: 3 minutes

“If the Student Hasn’t Learned…”

By Michael Deas, ABC, SCMP: The philosophical overlap of pedagogy and business communication, and how it can make you a more effective professional One of the most influential people in my college career was my Education Seminar professor, Dr. Walter…

Reading Time: 5 minutes

Executives in conversation

Advising the CEO: some guidance for communication directors

by Anders Monrad Rendtorff: Communication is still important, but... The communication task for companies and organizations has become increasingly important. There are greatly increased demands for organizations in terms of transparency, transparency, compliance and reporting. Reputation is key and the…

Reading Time: 2 minutes

Flying Croatian flag

News: Croatia to host the 22nd PRO PR conference 3-6 April

Southeast Europe’s leading PR conference will take place on 3-6 April, bringing together communication leaders from the region and beyond. The conference is held with the support of the Public Relations and Communications Association (PRCA), the International Public Relations Association…

Reading Time: < 1 minute

News | Diversity, inclusion, and pay gaps take centre stage on the PRCA 2024 UK PR and Communications Census

The Public Relations and Communications Association (PRCA) has launched its UK PR and Communications Census 2024, offering a thorough analysis of the industry’s workforce and trends. This year’s report highlights the challenges of diversity, inclusion, and equity, with an urgent…

Reading Time: 3 minutes

News | PRII announces 2024 Fellowship recipients

The Public Relations Institute of Ireland (PRII) has presented its 2024 Fellowships to Sharon Murphy, MPRII, CEO of Wilson Hartnell, and Eoin Kennedy, MPRII, content strategist at Novartis. The PRII Fellowship is awarded in recognition of exceptional skill and dedication…

Reading Time: 2 minutes

News | ESB senior press officer elected as president of PRII

The Public Relations Institute of Ireland (PRII) has announced the appointment of Paul Hand MPRII as its new president. The announcement was made at the PRII Annual General Meeting (AGM) recently. Paul Hand, currently the senior press officer for the…

Reading Time: 2 minutes

News | Barabino & Partners appoints Georgia Colkin as new UK country head

Barabino & Partners, a leading international communications group with offices across Italy, Germany, France, Belgium, Spain, the United States and the UK has announced the appointment of Georgia Colkin as director and country head of its UK operations.  Colkin previously…

Reading Time: 2 minutes

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