AN excerpt from the book, When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional, by Marc C Whitt (Cherrymoon Media, Lexington, Kentucky USA, Nov. 2022) “Honorability in the Applesauce: PR’s Proof in the Pudding” Mary Beth…

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AN excerpt from the book, When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional, by Marc C Whitt (Cherrymoon Media, Lexington, Kentucky USA, Nov. 2022) One word for public relations? Impact. Orla Clancy, founder and editor-in-chief,…

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PUBLIC relations is the art and science of helping individuals and organizations shape change, manage reputations, and build relationships across a variety of constituents for the greater good, writes Courtney Malengo. The Public Relations Society of America (PRSA) notes that…

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THE definition of public relations has been mulled over since it became a recognized profession, writes Jared Meade. No definition suggested over the years has fully encompassed what public relations is. The industry not having one concise definition agreed upon…

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IN an ever-changing global environment, we are reminded that a crisis is unpredictable and can take many forms, write Tom Llewellyn (pictured) and Georgina Jones. A crisis can call into question the reputation of a business and its people, causing…

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WHILE the world of marketing cannot stop talking about the virtues of video, applying it to PR is something companies often overlook, writes Jamie Field. There are a few reasons for this: video can be expensive and time-consuming to produce,…

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MY favorite PR definition is one I heard years ago: "Doing a good deed and getting caught," writes Jeffrey Davis. That means you did the right thing, someone else saw your actions, and they shared the story, not you. There…

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