Tag: PR

Helio Fred Garcia headshot

PR: Redefining our Value Proposition (or: Why We Need to See Ourselves as Applied Anthropologists)

by Helio Fred Garcia: For most of my 44-year career I have believed that PR people – even at the senior-most levels – fundamentally mis-define, and therefore marginalize, our role. We see ourselves, and are often seen by leaders, as…

Reading Time: 4 minutes

Why Your Competitors are Getting Media Coverage and You’re Not

by Michael Mejer: Imagine seeing your competitor featured in a major publication… again. Meanwhile, your media outreach seems stuck in neutral. It’s a frustrating situation, no question. So what’s leading to the lack of coverage for your company? There are…

Reading Time: 3 minutes

News: ECI CEO Dr Patricia Harned joins PRCA Ethics Council

DR Patricia Harned (pictured), CEO of the US-based Ethics and Compliance Initiative (ECI), has joined the global PRCA Ethics Council. The PRCA and ECI jointly announced in recent weeks a new strategic partnership to field a global, industrywide survey based…

Reading Time: 2 minutes

Opinion: Communicate, communicate, communicate… driving productivity as we swap VUCA for BANU

AT the start of Ireland’s lockdown in March the scale of the Covid-19 disaster was very quickly evident, writes Alan Tyrrell. Economic shutdown, physical distancing among people, health-service ramifications and, most importantly, the significant human health impact. Quickly though, things…

Reading Time: 3 minutes

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