Tuesday, February 18, 2025
by Helio Fred Garcia: For most of my 44-year career I have believed that PR people – even at the senior-most levels – fundamentally mis-define, and therefore marginalize, our role. We see ourselves, and are often seen by leaders, as…
Reading Time: 4 minutes
by Michael Mejer: Imagine seeing your competitor featured in a major publication… again. Meanwhile, your media outreach seems stuck in neutral. It’s a frustrating situation, no question. So what’s leading to the lack of coverage for your company? There are…
Reading Time: 3 minutes
DR Patricia Harned (pictured), CEO of the US-based Ethics and Compliance Initiative (ECI), has joined the global PRCA Ethics Council. The PRCA and ECI jointly announced in recent weeks a new strategic partnership to field a global, industrywide survey based…
Reading Time: 2 minutes
AT the start of Ireland’s lockdown in March the scale of the Covid-19 disaster was very quickly evident, writes Alan Tyrrell. Economic shutdown, physical distancing among people, health-service ramifications and, most importantly, the significant human health impact. Quickly though, things…
Reading Time: 3 minutes
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