The Public Relations and Communications Association (PRCA) has proposed new industry guidelines aimed at improving the new business pitch process in public relations.   “The new business pitch process is the lifeblood of the public relations industry, but agencies and…

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DR Patricia Harned (pictured), CEO of the US-based Ethics and Compliance Initiative (ECI), has joined the global PRCA Ethics Council. The PRCA and ECI jointly announced in recent weeks a new strategic partnership to field a global, industrywide survey based…

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