Tag: strategic communication

horses racing in front of Emirates advert

Earning Reputation, Enhancing Performance: The Era of Repuformance

by Sean Trainor: Strategic communications – a function that often finds itself at the crossroads of two seemingly disparate objectives: performance and reputation. Some say it’s about boosting the bottom line, others argue it’s all about polishing the company’s image.…

Reading Time: 3 minutes

Woman executive shaking hands

How to Succeed as a New Director of Communication

By Louise Thompson: We've all been the new kid at some point in our lives, haven't we? (I still remember that feeling of having to be peeled away from my mom when I started nursery!) But when you start a…

Reading Time: 5 minutes

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