Views: Showing the value of public relations and communications

A few years ago, the CEO of a large computer chip company contacted us for assistance, write Patti P. Phillips, Ph.D. (pictured left), and Jack J. Phillips, Ph.D. (pictured right). He had heard about our methodology to show the value and wanted the public relations...

Member registration is required to access this article in full.
You are welcome to join Strategic or log in if you have an existing account.