AS you plan for 2023, you're probably thinking (with everything that's happening out there right now), how can we leverage PR opportunities to support B2B growth? Will we get the sales to hit our growth targets? Will we get the…

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“I’M teaching senior tech leaders on how to use social media later. Any tips?” tweeted Alexandre Rizos, communications director, Europe at AXA XL (a division of AXA), last week. He later wrote “The community delivered.” In this piece, we share…

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EMPLOYEES’ priorities are constantly evolving reflecting the new realities of the world of work and their aspirations to constantly develop as individuals, writes Bogdan Apostol, co-founder and CEO at Nestor. With tight labor markets and fewer geographic barriers compared to the pre-pandemic…

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ECONOMIC uncertainty, slow reacting leadership and a hangover from the great resignation are undermining employee confidence resulting in dented morale, plummeting productivity and a loss of talent. How can senior management ensure employees feel confident, motivated and committed to the…

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THE top three priorities for employees in the workplace for 2023 are going to be asynchronous communication, flexibility and pay transparency, writes Joanna Parsons, head of internal communications and culture at Teamwork. Asynchronous communication. As more organizations commit to remote and…

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SOCIAL media comments, media questions and bosses demanding communication plans all can divert our attention from the most important audience when a crisis happens, writes Amanda Coleman, author and director at Amanda Coleman Communications Ltd. Until Covid-19 swept across the globe…

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THERE are many of us who will be bidding 2022 a fond farewell. Full of uncertainty, layoffs, economic fluctuations… the list goes on, writes Lucy Kemp, employee experience strategist at Redefining Communications.  Unfortunately, it looks like we’re going to be seeing…

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AS someone who spends a good share of my time working in the worlds of communication software and strategy, there’s an immense amount of talk about “engagement”: as a benchmark of organizational virtue, and, often concurrently, as a measure of…

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AN excerpt from the book, When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional, by Marc C Whitt (Cherrymoon Media, Lexington, Kentucky USA, Nov. 2022) “Honorability in the Applesauce: PR’s Proof in the Pudding” Mary Beth…

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AN excerpt from the book, When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional, by Marc C Whitt (Cherrymoon Media, Lexington, Kentucky USA, Nov. 2022) One word for public relations? Impact. Orla Clancy, founder and editor-in-chief,…

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PUBLIC relations is the art and science of helping individuals and organizations shape change, manage reputations, and build relationships across a variety of constituents for the greater good, writes Courtney Malengo. The Public Relations Society of America (PRSA) notes that…

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THE definition of public relations has been mulled over since it became a recognized profession, writes Jared Meade. No definition suggested over the years has fully encompassed what public relations is. The industry not having one concise definition agreed upon…

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