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Opinion: European Super League – scoring a PR own goal?

WAS the concept of a European Super League (ESL) a stroke of marketing genius but just got the PR execution wrong? What does the debacle say about the difference and relationship between marketing and PR?, asks Michele Filippi. We can…

Reading Time: 3 minutes

Opinion: Crises prove marketing and public relations need to be part of bigger plan

THE impact of the Covid-19 crisis has been severe on the Irish economy, writes Noel-John McLoughlin. Recessions are perilous and full of risk. Prudence dictates that you minimize risk whenever possible. As a result, it's no wonder that during a…

Reading Time: 3 minutes

Opinion: Third-party endorsement: whose opinion do you trust more?

WHEN it comes to defining the difference between public relations (PR) and marketing, I often wonder whether it is the introduction of money that crosses the line into marketing territory, rather than public relations, writes Orlagh Shanks. When a piece…

Reading Time: 6 minutes

Opinion: The coexistence of PR and marketing in the digital world

DIGITAL literacy is a requirement for modern business, writes Sadhbh Sullivan. In today’s corporate landscape, organizations are expected to maintain vibrant websites and social media accounts on platforms reflective of their identity, brand and values, and which prompt engagement with…

Reading Time: 2 minutes

Editor’s note: PR versus marketing

RELATIONSHIPS have been put to the test during the past year in every sense and context. In business, no profession understands this better than public relations whose purpose it is to build relationships between organizations and stakeholders or publics. The…

Reading Time: 2 minutes

Outlook: Dr Martina Byrne

Dr Martina Byrne, chief executive officer of the Public Relations Institute of Ireland (PRII) and the Public Relations Consultants Association (PRCA) in Ireland, shared her outlook on the PR and communications industry. Reflecting on the past year, Dr Byrne said, “Covid-19…

Reading Time: < 1 minute

Opinion: How to tell your DE&I story with authenticity

DIVERSITY, equity and inclusion (DE&I) have always been critical to the employee experience, and they’re becoming increasingly linked to a company’s bottom line, writes Emi Kamezaki. However, formal programming to support these goals are only now entering the mainstream. The…

Reading Time: 4 minutes

Interview: African philosophy shapes corporate DE&I

IN February, I had the good fortune to chat with Melissa Bosch, diversity and inclusion lead at EY Ireland, writes Orla Clancy. Originally from Cape Town, South Africa, she has lived in Ireland for 10 years and identifies as Afro-Irish. …

Reading Time: 4 minutes

Interview: Organizations must resemble society, say EDI and DE&I specialists Dr Marie Connolly and Emmanuel Ofosu-Appiah

I am a great believer in lifelong learning and in February I was privileged to be educated on diversity, equality, equity and inclusion by two specialists in these areas, writes Orla Clancy.  Dr Marie Connolly, head of equality, diversity and…

Reading Time: 7 minutes

Opinion: Make diversity in public relations a business decision, not just a social policy

THE importance of diversity, equity and inclusion (DE&I) have been discussed in the public relations arena for the past few years and, thankfully, is beginning to gain traction, writes Peter C Woolfolk. In 2020, unfiltered television images of active racism…

Reading Time: 2 minutes

Opinion: The champagne career – changing the PR stereotype

AS men working in public relations are paid up to £7,000 more than women for the same role, Orlagh Shanks asks is it time to PR, PR? When you ask Joe Public to describe someone that works in PR, the…

Reading Time: 3 minutes

Opinion: Listening is key to greater DE&I

THIS is an article about diversity, equity and inclusion written by a white male in his mid-50s, writes Gary Ross. Still reading? I’m glad. But I know you may have paused there for a moment. That’s OK. On one hand,…

Reading Time: 3 minutes