WAS the concept of a European Super League (ESL) a stroke of marketing genius but just got the PR execution wrong? What does the debacle say about the difference and relationship between marketing and PR?, asks Michele Filippi. We can…

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THE impact of the Covid-19 crisis has been severe on the Irish economy, writes Noel-John McLoughlin. Recessions are perilous and full of risk. Prudence dictates that you minimize risk whenever possible. As a result, it's no wonder that during a…

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WHEN it comes to defining the difference between public relations (PR) and marketing, I often wonder whether it is the introduction of money that crosses the line into marketing territory, rather than public relations, writes Orlagh Shanks. When a piece…

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DIGITAL literacy is a requirement for modern business, writes Sadhbh Sullivan. In today’s corporate landscape, organizations are expected to maintain vibrant websites and social media accounts on platforms reflective of their identity, brand and values, and which prompt engagement with…

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RELATIONSHIPS have been put to the test during the past year in every sense and context. In business, no profession understands this better than public relations whose purpose it is to build relationships between organizations and stakeholders or publics. The…

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Dr Martina Byrne, chief executive officer of the Public Relations Institute of Ireland (PRII) and the Public Relations Consultants Association (PRCA) in Ireland, shared her outlook on the PR and communications industry. Reflecting on the past year, Dr Byrne said, “Covid-19…

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DIVERSITY, equity and inclusion (DE&I) have always been critical to the employee experience, and they’re becoming increasingly linked to a company’s bottom line, writes Emi Kamezaki. However, formal programming to support these goals are only now entering the mainstream. The…

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IN February, I had the good fortune to chat with Melissa Bosch, diversity and inclusion lead at EY Ireland, writes Orla Clancy. Originally from Cape Town, South Africa, she has lived in Ireland for 10 years and identifies as Afro-Irish. …

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I am a great believer in lifelong learning and in February I was privileged to be educated on diversity, equality, equity and inclusion by two specialists in these areas, writes Orla Clancy.  Dr Marie Connolly, head of equality, diversity and…

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THE importance of diversity, equity and inclusion (DE&I) have been discussed in the public relations arena for the past few years and, thankfully, is beginning to gain traction, writes Peter C Woolfolk. In 2020, unfiltered television images of active racism…

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AS men working in public relations are paid up to £7,000 more than women for the same role, Orlagh Shanks asks is it time to PR, PR? When you ask Joe Public to describe someone that works in PR, the…

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THIS is an article about diversity, equity and inclusion written by a white male in his mid-50s, writes Gary Ross. Still reading? I’m glad. But I know you may have paused there for a moment. That’s OK. On one hand,…

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