IF you look at the headlines dominating the news cycle, you will notice that morals and ethics are severely lacking, writes Courtney Malengo. From badly-behaved business leaders to above-the-law politicians, there is no shortage of unethical stories in our world…

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FRANCIS Ingham, director general at the Public Relations and Communications Association (PRCA), shares his outlook on the industry.   Covid-19 has inflicted an appalling toll on the world – much of it obvious and immediate. But most of it hidden and…

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THE communications function is imperative to any organization's success, but a return on investment can be harder to prove against other business functions that can rely on financially orientated results. Data-based evidence is the norm in proving tangible results and…

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THE relationship between public relations and marketing is complicated, writes Orla Clancy. Are there distinct differences between the two or no differences at all? Some people believe public relations exists within marketing, while others see the two disciplines as not…

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THROUGHOUT my career, I’ve held roles in journalism, marketing, branding, public relations and corporate communications across numerous industries, writes Courtney Malengo. Every discipline fights for budgetary resources while vying to be a trusted member of the C-suite. Marketing and public…

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AS communicators, we’re often searching for ways to optimize our communications and build synergy across channels, writes Emi Kamezaki. Public relations, marketing, social media and the many other pieces of an organization's communications engine are all driving towards a common…

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PUBLIC relations (PR) and marketing are often confused as being essentially the same, yet while the two disciplines sit comfortably side-by-side in a symbiotic way, they are intrinsically separate. Each works in tandem to achieve an organization's objectives, writes Guy…

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FOR as long as I’ve been working as a public relations specialist – 25 years – there has been an ongoing battle between public relations and marketing, writes Lyndon Johnson. Public relations sees marketing as the rich cousin receiving a…

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WAS the concept of a European Super League (ESL) a stroke of marketing genius but just got the PR execution wrong? What does the debacle say about the difference and relationship between marketing and PR?, asks Michele Filippi. We can…

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THE impact of the Covid-19 crisis has been severe on the Irish economy, writes Noel-John McLoughlin. Recessions are perilous and full of risk. Prudence dictates that you minimize risk whenever possible. As a result, it's no wonder that during a…

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WHEN it comes to defining the difference between public relations (PR) and marketing, I often wonder whether it is the introduction of money that crosses the line into marketing territory, rather than public relations, writes Orlagh Shanks. When a piece…

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DIGITAL literacy is a requirement for modern business, writes Sadhbh Sullivan. In today’s corporate landscape, organizations are expected to maintain vibrant websites and social media accounts on platforms reflective of their identity, brand and values, and which prompt engagement with…

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