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Opinion: Adaptable workforce starts with managers

“WE have to be adaptable,” are the words everyone has heard muttered this year in many office meetings, writes Orlagh Shanks. It was first said in person when we still had face-to-face meetings back in March – feels quite prehistoric…

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Opinion: Emotional intelligence key to virtual company culture

IN 2018, it was reported that workers in the UK will spend an average of 3,315 full days at work over the course of their lifetime, writes Katie Hawkins. That’s about nine years! When looking at it from that perspective, employers then…

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Opinion: The emergence of public relations and communications startups in 2020

2020 has seen the emergence of startups in the public relations and communications industry. We recently caught up with some entrepreneurs about setting up a business amid the Covid-19 pandemic. Amanda Coleman, director at Amanda Coleman Communication Ltd. I set…

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Editor’s note: Covid-19 business communications

I remember being in a strategy meeting a number of years ago with a client who asked “Are you doing all of this for your own business too?” As an industry, part of our work is securing media coverage for…

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Interview: Purpose and CSR take center stage

HAYLEY Clements is the general manager of the Public Relations and Communications Association (PRCA) in the Middle East and North Africa (MENA). She recently spoke with Orla Clancy about the PRCA MENA, how it is helping its members during uncharted…

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Opinion: Global demand for communications

THE Covid-19 pandemic has impacted every industry, profession and individual around the globe, writes Orla Clancy. It does not discriminate, it ignores stature, class, wealth or status and no one is immune. True, some are more directly affected than others…

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Opinion: PR is as much science as it is art

IT is no secret that effective public relations tactics are central to the development of successful business, enabling organizations to build relationships with stakeholders, promote brand values and manage their reputation, writes Sadhbh Sullivan.  Everything an organization does or says…

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Opinion: Communicate, communicate, communicate… driving productivity as we swap VUCA for BANU

AT the start of Ireland’s lockdown in March the scale of the Covid-19 disaster was very quickly evident, writes Alan Tyrrell. Economic shutdown, physical distancing among people, health-service ramifications and, most importantly, the significant human health impact. Quickly though, things…

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Interview: The first call in a crisis

DR Martina Byrne, chief executive officer of the Public Relations Institute of Ireland (PRII) and the Public Relations Consultants Association (PRCA) in Ireland, spoke with Orla Clancy about how members have been adapting to Covid-19 and what is emerging in…

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Interview: Future proofing is part of PR

GERARD F Corbett is the founder, chair and CEO at Redphlag in California and, amongst other roles, is past chairman and CEO of the Public Relations Society of America (PRSA) where he also served on the board for eight years.…

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Interview: Covid crisis proves critical importance of PR

FOR the most part, there has been a rise in public relations and communications in 2020. Yet, it hasn’t been without its challenges. Francis Ingham, director general of the Public Relations and Communications Association (PRCA), recently shared his experiences with…

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Interview: Organizational perception starts from the inside out

IN a recent interview, Padraig McKeon, president of the Public Relations Institute of Ireland (PRII), consultant communications director and lecturer at Dublin City University (DCU) in Ireland, shared his insights with Orla Clancy about the heightened focus on communications in…

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