Views

Can comms and advocacy help environment and economy? The live case of Accountability.Fish (Sponsored)

ONE of the most important developments in recent years has been the extent to which public feedback is having much more direct impact on decision making – in both the public and private sectors – than it has ever had…

Reading Time: 4 minutes

Views: Minimize business risk during crises with legal and PR advice

IN an ever-changing global environment, we are reminded that a crisis is unpredictable and can take many forms, write Tom Llewellyn (pictured) and Georgina Jones. A crisis can call into question the reputation of a business and its people, causing…

Reading Time: 3 minutes

Views: Video and PR – visual storytelling

WHILE the world of marketing cannot stop talking about the virtues of video, applying it to PR is something companies often overlook, writes Jamie Field. There are a few reasons for this: video can be expensive and time-consuming to produce,…

Reading Time: 4 minutes

Views: PR – Doing a good deed and getting caught

MY favorite PR definition is one I heard years ago: "Doing a good deed and getting caught," writes Jeffrey Davis. That means you did the right thing, someone else saw your actions, and they shared the story, not you. There…

Reading Time: 4 minutes

Editor’s note: Strategic membership model

STRATEGIC has moved to a membership model to maintain and grow the quality of PR views and news that the industry provides to executives globally, particularly in the USA, UK and Ireland. Members will enjoy updates on PR best practice for…

Reading Time: < 1 minute

Views: Real value comes from multifaceted communications strategies

COMMUNICATIONS is the most cost effective way to directly relate to any audience whether internal, stakeholder, B2B or to consumer, writes Derek Finnegan. The quality of tools available to internal teams and agencies these days is exceptional. Even under tight…

Reading Time: 4 minutes

Views: Why measurement matters

I am lucky to have lots of conversations with communications professionals in my role as a communications consultant. Regardless of how those discussions come about, I find most have a route back to measurement and evaluation, writes Rachel Miller.  Phrases…

Reading Time: 4 minutes

Excerpt: The Value of Our Role

AN excerpt from the book, When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional, by Marc C Whitt (Cherrymoon Media, Lexington, Kentucky USA, Nov. 2022) The Value of Our Role. The masterful public relations professional, through…

Reading Time: 3 minutes

Views: Proving the value of public relations

I look forward to the time when there is no longer a need to cover this topic in magazines like Strategic, writes Dr Martina Byrne. To all those working away measuring and evaluating (M&E) their team’s work on an ongoing…

Reading Time: 4 minutes

Views: Has PR ROI (investment) shifted to ROO (objectives)?

PUBLIC relations (PR) is one of the many functions in any organization, writes Aseem Sood. Each function exists to support the organization in attaining its business goals, both short term and long term. The PR function is no different. At…

Reading Time: 3 minutes

Views: The impact of PR outcomes on the bottom line

THE measurement of public relations performance was a neglected area for a long time, due to a lack of reliable metrics and comparable data, writes Matt Cartmell. But demand from the C-suite for ways to measure the ROI and top-level…

Reading Time: 5 minutes

Excerpt: Measuring the impact

AN excerpt about measuring the impact from Everyday Communication Strategies by Amanda Coleman (pictured), author and director of Amanda Coleman Communications Ltd. Learning from events can only happen if you have a clear understanding of whether the interventions worked. Evaluating…

Reading Time: 4 minutes