SOCIAL media algorithms have been the source of much debate and frustration for some time now, writes Michelle Goodall. Individuals and brands feel like it’s a struggle to get their messages and content seen by their ‘communities’ – the people…

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PLUS ça change, plus c'est la même chose meaning the more things change, the more things stay the same, is a French phrase that always resonates with me. During the past two years, in particular, we have all become accustomed…

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THERE has been an increased focus on business relationships in recent years, and executives know the value in building, nurturing and maintaining relationships in organizations, writes Orla Clancy. It's been far from easy. Increased uncertainty has created challenges for organizations.…

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THE foundation of public relations and communications is building relationships with stakeholders, writes Orla Clancy. It is widely acknowledged that employees are an organization's greatest asset and main stakeholder. It’s no wonder, then, that communications has a central role in…

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HOW closely linked are change and communications? How can executives ensure a smooth transition in their organizations during times of change? What can be done to improve the employee experience? Strategic’s editor-in-chief Orla Clancy recently learned more about how change…

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PUBLIC relations is a dominant field of practice embedded across many levels of business and society, writes Michael Collins. However, the profession faces an ongoing struggle to gain recognition as a proven strategic management function.  At the top of professions,…

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DURING the pandemic, The New York Times ran a short series of articles; a collection of tales documenting easily achievable goals (‘It’s Never Too Late to Learn to Ride Horseback’), and seismic life changes (‘It’s Never Too Late to Ditch…

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DURING the immediate months after the peak of Covid-19, when things started returning to somewhat ‘normalcy’, opinion leaders noted that the working world was going through a period called the ‘Great Resignation’ as workers started to assess what was most…

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IN the age of remote and hybrid working, employment opportunities extend far beyond the boundaries once set in a pre-Covid-19 world, writes Sadhbh Sullivan. For most, work no longer has a set office, and for some, it doesn’t even have…

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WE all know healthy communication is the bedrock of leading well and fostering trust, writes Courtney Malengo. Yet for all that knowledge, there is ample opportunity to improve. While many of us lament about leaders who behave badly, we are…

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AN excerpt from chapter 1 ‘Making the case for employee communication’ of the second edition of Successful Employee Communications by Sue Dewhurst and Liam FitzPatrick. What exactly is employee communication? Let’s try to get something straight at the start. We’re…

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THE Value of Chartership Report was recently published by the Chartered Institute of Public Relations (CIPR) in conjunction with the Chartered Institute of Marketing (CIM). It shows that 72 per cent of respondents believe PR (and marketing) is less respected…

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