IF an organization doesn’t already have a Business Continuity Plan (BCP), a crisis management plan and a supporting crisis communication plan its executives should make developing them an immediate priority, writes Bob Jensen, senior managing director at Strat3 LLC in…

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DIVERSITY, equity and inclusion are too often used interchangeably but it is important that we remain aware of the standalone significance of all three elements and the interplay between them, writes Paula Cerruti, senior account manager, Reputation Inc. Continue reading…

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COVID-19 had a huge impact on the world, on each of us, and on the way crisis communication was viewed by many people, writes Amanda Coleman, author and director of Amanda Coleman Communications Ltd. The suggestion that a crisis could…

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IN some situations a crisis can last for an extended period of time, although this is not common. There is an assumption that a crisis may last for a day or a week or possibly even a month and, until…

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STRATEGIC communications isn’t just the “what” you say. Of course, the message is important. But anyone can throw together some communications tactics and call it a day, writes Jennifer Lemmert. When I’m planning a communications strategy, I look at who…

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FOR many years, we’ve been hearing “AI is coming” and even about various applications that have AI-enabled capabilities, writes Mike Klein. Now, the conversation has accelerated. “AI is coming” has suddenly become “AI is here,” and the first inclination of…

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STRATEGIC communications as a concept may be less than 20 years old, but there is growing recognition that disconnected, inconsistent messaging is undermining business perception and value, writes Anthony Monks, director, ITPR. A dedicated, sophisticated communications role, that pulls together…

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STRATEGIC communications is the effective use of communication by an organization to fulfil its mission and objectives, writes Tina Quinn, director of strategic services at AM O’Sullivan PR. It involves the focused planning of communication activity across an organization – both…

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AS you plan for 2023, you're probably thinking (with everything that's happening out there right now), how can we leverage PR opportunities to support B2B growth? Will we get the sales to hit our growth targets? Will we get the…

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“I’M teaching senior tech leaders on how to use social media later. Any tips?” tweeted Alexandre Rizos, communications director, Europe at AXA XL (a division of AXA), last week. He later wrote “The community delivered.” In this piece, we share…

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EMPLOYEES’ priorities are constantly evolving reflecting the new realities of the world of work and their aspirations to constantly develop as individuals, writes Bogdan Apostol, co-founder and CEO at Nestor. With tight labor markets and fewer geographic barriers compared to the pre-pandemic…

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ECONOMIC uncertainty, slow reacting leadership and a hangover from the great resignation are undermining employee confidence resulting in dented morale, plummeting productivity and a loss of talent. How can senior management ensure employees feel confident, motivated and committed to the…

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