Views

Views: Showing the value of public relations and communications

A few years ago, the CEO of a large computer chip company contacted us for assistance, write Patti P. Phillips, Ph.D. (pictured left), and Jack J. Phillips, Ph.D. (pictured right). He had heard about our methodology to show the value and…

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Opinion: CIPR Annual Conference 2022: What to expect

THE Center Parcs response to the Queen’s death – the most recent addition to every crisis communications training deck – exposed some of the challenges organizations face when it comes to their public relations, or lack of it, writes Jon…

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Editor’s note: Fall 2022

CULTURE is more than the latest trend or buzzword. It is expected. Companies are increasingly in the spotlight and words like ‘authenticity’ and ‘lip service’ are common. What it boils down to is: are companies saying and doing the same…

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Interview: Walking the talk

TALENT acquisition and retention is a hot topic and has been for some time. It is a challenge for many organizations and industries, particularly as the debate continues about the pros and cons of remote, hybrid or office-based working. But,…

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Interview: Communications is key in sustaining a healthy culture, but cannot build it

THE words ‘authenticity’ and ‘lip service’ are often used in conversations about company culture, but how can organizations live by their values, be true to their culture and deliver on what they say they are doing? Strategic’s editor-in-chief, Orla Clancy…

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Interview: Human interaction key to company culture

DURING a recent conversation with Strategic’s editor-in-chief, Orla Clancy, the Chartered Institute of Public Relations (CIPR) CEO Alastair McCapra said company culture isn’t a problem to be solved, it is like a garden that needs constant watering, weeding and pruning. …

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Interview: Align company views with brand values for genuine culture

IN an interview, Francis Ingham, director general at the Public Relations and Communications Association (PRCA), and chief executive of the International Communications Consultancy Organisation (ICCO), spoke about the complex facets of organizational culture and genuinely meeting expectations. Ingham’s advice for…

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Interview: Connect purpose, ambition, culture and strategy

IN an interview, Barbara Nestor, director of group culture transformation and internal communications at Bank of Ireland, said the CEO of any organization sets the tone and must be authentic in how they engage with employees. However, each person is…

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Opinion: WfH a culture-setter not culture-deterrent

THE pandemic kicked almost everyone out of the office and fundamentally challenged the perception of how one should want to work, writes Michael Collins. While some organizations have embraced the working from home revolution, others have been resistant to its…

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Opinion: Authentically walking the walk

THE absence of what is said, can speak louder than the words spoken, writes Courtney Malengo. The same can be true of an action versus inaction. Customers and employees alike are scrutinizing organizations more intensely than ever before – a…

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Opinion: Are there any real repercussions for false promises?

TODAY, the bare minimum that consumers, employees and stakeholders expect from businesses and organizations extend far beyond the expectations of the past, writes Sadhbh Sullivan. We don’t just want sustainability, diversity, equity, inclusion and positive working conditions, we demand it.…

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Opinion: Businesses should act on what they say

GROWTH is often one of the most important objectives of a start-up company, writes Orlagh Shanks. Growth in revenue, growth in team members and growth in customers, sales, brand image, reputation, reviews and more.  But what happens when growth happens…

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