THE top three priorities for employees in the workplace for 2023 are going to be asynchronous communication, flexibility and pay transparency, writes Joanna Parsons, head of internal communications and culture at Teamwork. Asynchronous communication. As more organizations commit to remote and…

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SOCIAL media comments, media questions and bosses demanding communication plans all can divert our attention from the most important audience when a crisis happens, writes Amanda Coleman, author and director at Amanda Coleman Communications Ltd. Until Covid-19 swept across the globe…

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THERE are many of us who will be bidding 2022 a fond farewell. Full of uncertainty, layoffs, economic fluctuations… the list goes on, writes Lucy Kemp, employee experience strategist at Redefining Communications.  Unfortunately, it looks like we’re going to be seeing…

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AS someone who spends a good share of my time working in the worlds of communication software and strategy, there’s an immense amount of talk about “engagement”: as a benchmark of organizational virtue, and, often concurrently, as a measure of…

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AN excerpt from the book, When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional, by Marc C Whitt (Cherrymoon Media, Lexington, Kentucky USA, Nov. 2022) “Honorability in the Applesauce: PR’s Proof in the Pudding” Mary Beth…

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AN excerpt from the book, When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional, by Marc C Whitt (Cherrymoon Media, Lexington, Kentucky USA, Nov. 2022) One word for public relations? Impact. Orla Clancy, founder and editor-in-chief,…

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PUBLIC relations is the art and science of helping individuals and organizations shape change, manage reputations, and build relationships across a variety of constituents for the greater good, writes Courtney Malengo. The Public Relations Society of America (PRSA) notes that…

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THE definition of public relations has been mulled over since it became a recognized profession, writes Jared Meade. No definition suggested over the years has fully encompassed what public relations is. The industry not having one concise definition agreed upon…

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ONE of the most important developments in recent years has been the extent to which public feedback is having much more direct impact on decision making – in both the public and private sectors – than it has ever had…

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IN an ever-changing global environment, we are reminded that a crisis is unpredictable and can take many forms, write Tom Llewellyn (pictured) and Georgina Jones. A crisis can call into question the reputation of a business and its people, causing…

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WHILE the world of marketing cannot stop talking about the virtues of video, applying it to PR is something companies often overlook, writes Jamie Field. There are a few reasons for this: video can be expensive and time-consuming to produce,…

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MY favorite PR definition is one I heard years ago: "Doing a good deed and getting caught," writes Jeffrey Davis. That means you did the right thing, someone else saw your actions, and they shared the story, not you. There…

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