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Opinion: Do cultural say-do gaps amount to a ‘war on talent’?

OF the terms commonly used in the world of business, one of the words with the most definitions is “culture”, writes Mike Klein.  According to Donald Sull, Stefano Turconi, and Charles Sull (2020) people see corporate culture differently. Academic literature…

Reading Time: 4 minutes

Opinion: Create a great culture with a flexible workforce

2022 was dubbed the year of workplace culture by Forbes, and it was not wrong, writes Louise Harris. We’re still feeling the impact of Covid-19, learning to integrate societal leadership as a fundamental part of business, and experiencing the high…

Reading Time: 3 minutes

Insight: Reputation is more than skin deep

THE pandemic has accelerated a trend of organizations being more transparently ethical and engaged with the communities in which they operate than in the past, writes Steven Shepperson-Smith. Organizational reputation now has tangible value in determining who consumers buy from,…

Reading Time: 3 minutes

Interview: Put human relationships back at the heart of public relations and business

EARLIER this month, the PRCA National Conference took place in London. Rod Cartwright (pictured) chaired a panel discussion at the conference which addressed the question: how can we put human relationships back at the heart of public relations? Strategic’s editor-in-chief…

Reading Time: 3 minutes

Opinion: Community platforms over social media?

SOCIAL media algorithms have been the source of much debate and frustration for some time now, writes Michelle Goodall. Individuals and brands feel like it’s a struggle to get their messages and content seen by their ‘communities’ – the people…

Reading Time: 4 minutes

Editor’s note: Summer 2022

PLUS ça change, plus c'est la même chose meaning the more things change, the more things stay the same, is a French phrase that always resonates with me. During the past two years, in particular, we have all become accustomed…

Reading Time: < 1 minute

Interview: Exit interviews are great, but ‘stay interviews’ are even better

THERE has been an increased focus on business relationships in recent years, and executives know the value in building, nurturing and maintaining relationships in organizations, writes Orla Clancy. It's been far from easy. Increased uncertainty has created challenges for organizations.…

Reading Time: 4 minutes

Interview: The Great Resignation – reality or myth?

THE foundation of public relations and communications is building relationships with stakeholders, writes Orla Clancy. It is widely acknowledged that employees are an organization's greatest asset and main stakeholder. It’s no wonder, then, that communications has a central role in…

Reading Time: 4 minutes

Interview: Lead with agility, authenticity, and candour during times of change

HOW closely linked are change and communications? How can executives ensure a smooth transition in their organizations during times of change? What can be done to improve the employee experience? Strategic’s editor-in-chief Orla Clancy recently learned more about how change…

Reading Time: 3 minutes

Insight: Has public relations earned a permanent seat at the decision making table?

PUBLIC relations is a dominant field of practice embedded across many levels of business and society, writes Michael Collins. However, the profession faces an ongoing struggle to gain recognition as a proven strategic management function.  At the top of professions,…

Reading Time: 3 minutes

Opinion: Demand for PR needs to be met with more investment in talent

DURING the pandemic, The New York Times ran a short series of articles; a collection of tales documenting easily achievable goals (‘It’s Never Too Late to Learn to Ride Horseback’), and seismic life changes (‘It’s Never Too Late to Ditch…

Reading Time: 3 minutes

Opinion: Attracting employees in the new working world

DURING the immediate months after the peak of Covid-19, when things started returning to somewhat ‘normalcy’, opinion leaders noted that the working world was going through a period called the ‘Great Resignation’ as workers started to assess what was most…

Reading Time: 6 minutes