Excerpted from The Public Relations Handbook copyright © 2022 by Robert L. Dilenschneider. Reprinted with permission from Matt Holt Books, an imprint of BenBella Books, Inc. All rights reserved.  AN excerpt about messages from chapter 5 Preparing the Communications Program: A New Way to…

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WITH the digitization and digitalization of business and communications, organizational reputation continues to grow in importance, writes Sadhbh Sullivan. It makes up a large portion of the value that entities provide to their customers, consumers and stakeholders, which was once…

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AN organization is like a living organism, with countless cells working together to accomplish a common goal, writes Emi Kamezaki. But, what happens when there are different opinions on what that collective goal should be? This isn’t uncommon, especially when…

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IN this age of instant everything, full of sound bites and information overload, creating ‘sticky’ and actionable communication is key to business growth, writes Tamara Jacobs.  We need to do a 180 when delivering information - it is no longer…

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THERE is sometimes a misconception that all publicity is good publicity, writes Orlagh Shanks. There are times when businesses want to be front and center of media and welcome the column inches or air time. Conversely, there are also times,…

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AN excerpt from Chapter 10 ‘Communication’ of The Family Business Book: Practical tips to help family and business work well together by Paul Keogh, author and family business advisor. In business, effective communication means allowing everyone to freely share their…

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AFTER two turbulent years of change and uncertainty, the world of work is a very different landscape to its pre-pandemic predecessor, writes Lisa Hawksworth. UK businesses must have the right offboarding practices in place as ‘boomerang employees’ will overrun the…

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GLOBAL B2B public relations (PR) has traditionally been the preserve of big multinational companies with hefty budgets and large teams, writes Lucia Barbato. This is because the traditional hub model used for global PR requires that one agency manages a…

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IN an ideal world, business leaders would run their organizations without unwanted interruptions or distractions from productivity and success. In reality, no organization, irrespective of size, is immune to a crisis. If we were ever in doubt, the Covid-19 pandemic…

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Virginia Hicks, managing director and lead consultant at Comma, shares her insights into the Covid-19 crisis and its impact on the sector – both from a recruitment perspective and from what she hears from clients and candidates about what it’s…

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WHILE social media, as a source of information, has often been met with controversy in recent years, it remains a valuable tool for building business connections, writes Orla Clancy. For me, Twitter facilitated an introduction to Bob Jensen (pictured), senior managing director…

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THE Chartered Institute of Public Relations (CIPR) recently launched its new Crisis Communications Network, writes Orla Clancy. As part of an open and inclusive forum, CIPR professionals from across the globe can come together to learn and share best practice…

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